October 25th, 2023

Because there’s no Can B! UK sustainable wine brand joins a community of purpose-led brands by achieving B Corp certification.

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Sustainable wine brand When in Rome today announced it has achieved B Corp certification, joining a community of 1,500 UK organisations including well-known brands such as Patagonia, Ben and Jerry’s and Tony’s Chocolonely reinventing business by pursuing purpose as well as profit.

To become a certified B Corp, companies undergo a rigorous review of the impact of their operations and business model on their workers, customers, communities and environment, and must meet a minimum verified score on the B Impact Assessment.

When in Rome is no stranger to assessing its climate impact, becoming the first UK wine brand to publish the carbon footprint of its products with partner CarbonCloud two years ago.

Operations Director and Sustainability Lead Claire Forgione, said: “Assessing and publishing the climate impact of our wines was a great start to our commitment to transparency and becoming a B Corp was the natural next-step.”

“We chose to become part of the B Corp Community because we want to create benefit for all of our stakeholders - our planet, our customers, our suppliers, our employees and of course for the wine lover”.

Chris Turner, Executive Director of B Lab UK, commented “We are delighted to welcome When in Rome to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that When in Rome are going to be a fantastic addition to the community and will continue driving the conversation forward”.

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