December 19th, 2023

The Conscious Beauty Group launches the first truly sustainable baby brand with Target USA

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Mini Humans is a personal care collection for thegeneration of the future that reduces plastic pollution and helps educate children about protecting the planet in a fun and interactive way with engaging characters that feature on packaging. The brand was conceptualised by Founder Yolanda Cooper when she sought out gentle baby care products for her newborn Yazmin in 2021, and struggled to find anything that suited her clean and eco-conscious principles alike.

The brand new multi-award winning baby care brand that is ‘good for baby and good for the planet’ has launched into Target stores across the US and online, expanding the company’s portfolio and cementing its position as a market leader in sustainable personal care.

“I realised no brand was prioritising baby’s skin and the future of our planet in equal measure. If protecting the planet for the future of our children isn’t a driver for making sustainable choices, what will be? I decided to give other mums the opportunity I couldn’t see - to choose clean, safe formulas that will also support a safer environment, free of toxic plastic waste. And so ‘Mini Humans’ was born.”

The collection is paediatrician and dermatologist approved, suitable for eczema-prone and sensitive skin; and has qualified for both Target Clean and Target Zero due to its gentle, clean formulations and efforts to reduce packaging waste

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